Program Description
The Bachelor of Arts in Multimedia Arts, the first and only degree program of its kind in the Country, is an attempt to prepare young Filipinos for the multimedia revolution and for life in the information-rich environment of the future. The course combines new areas such as digital media and the Internet with core skills such as programming, communications and graphic design to provide a multi-disciplinary undergraduate program which meets the requirements of 21ST century computing.
Objectives and Goals
The program seeks to prepare students for a changing workplace where the combined media of text, graphics, speech, sounds, and images are being used more and more in the creation and transmission of information. This curriculum prepares students for professional positions in which this technology is currently utilized.
The AB Multimedia Arts program is committed to the following goals:
- To link traditional art and design concepts with new multimedia technology;
- To provide students with the opportunity to develop hands-on production skills in the multi-media arts, and to achieve aesthetic and technical proficiency;
- To provide students with state-of-the-art hardware and software with which to experiment, thus enabling them to become proficient in the multimedia technology;
- To provide students with opportunities to challenge conventional communication methods and, using multimedia, to approach creatively the dissemination of visual information in ways which are well conceived, communicative, interactive, responsible, comprehensive and user-friendly; and
- To encourage students to view their multimedia specialization in the context of other fields of study, thus enabling them to understand the impact of the multimedia arts on society and thereby apply their professional competencies with humanistic understanding and concern.